Cross-team management & delegation ✔
Stakeholder management ✔
Customer Experience ✔
Stakeholder management ✔
Customer Experience ✔
✔ Scalable process solution
✔ Multi-region strategy
✔ Project management
✔ Multi-region strategy
✔ Project management
Context:
I spearheaded a project focused on developing A+ content—a suite of engaging design and informational materials featured on product pages to enhance the customer purchasing experience. This content aimed to provide customers with clear, navigable information to support their decision-making process, ultimately with the aim to drive higher engagement and conversion rates.
Problem:
The development and maintenance of A+ content faced significant challenges due to limited budget, constrained resources, and restricted capacity to keep product pages updated over time. These limitations hindered the ability to provide bespoke, high-quality content for individual products, impacting the consistency and relevance of information available to customers. As a result, the customer decision-making experience was at risk of being compromised, potentially affecting engagement, satisfaction, and overall sales performance.
Solution:
To address budget and resource constraints, I implemented a cost-saving and efficiency-driven approach by categorising products into defined groups instead of creating bespoke content for each item. This strategy maintained a high standard of quality while significantly reducing the time and cost associated with content creation. By leveraging my design expertise and program management skills, I collaborated with cross-functional teams, including product managers, marketing professionals, and creative designers, to ensure the content was both visually compelling and highly informative. The content created was also scalable to any new products launched as they were created as ever-green content with scalability in mind.
From a program management perspective, I coordinated the creation and deployment of A+ content across a diverse product portfolio, managing timelines, approvals, and stakeholder expectations. The result was a streamlined, scalable process for generating impactful product page enhancements.
