Amazon A+ Content Strategy for Basket Building
A cost-saving and efficiency-driven approach to content creation
Amazon Fresh EU Brand Refresh Strategy
Adapting Amazon’s global rebrand for grocery, with a uniquely European approach
Amazon Fresh – EU Artwork Process Transformation
Leading cross-functional teams to deliver scalable, consistent brand execution across the EU
FD Branding & Marketing Strategy [Freelance]
Branding and growth strategy for a dating startup.
Arianh Kalo'r [Freelance]
Fantasy card deck with custom illustrations, art direction, and layout design.
Children's Book [Personal Project]
A personal project that resulted in my debut kid's book being published
Amazon EMEA: Global-Local UX & Content Strategy
A global-to-local UX and content transformation for Amazon’s Delivery Service Partner (DSP) program
Educational Content Strategy: Bringing DSP to Life
Fast-tracking DSP onboarding across Europe through animated educational storytelling
Global-to-Local Visual Storytelling—Amazon DSP Program
A multi-market visual identity initiative for the Amazon Delivery Service Partner (DSP) program.
From Partners to Influencers: DSP Storytelling Campaign
Turning delivery partners into brand ambassadors through authentic, localised storytelling across Europe
Capital One Digital Campaigns
Building an agile campaign process to refresh creatives and drive conversions
Capital One Brand Imagery Transformation
A creative leadership initiative to align visual identity with brand positioning under lock-down constraints
Capital One Style & Copy Guide
A project utilizing animated video to explain a complex program
Capital One Global to Local
A project utilizing animated video to explain a complex program
Capital One Graduate Program
A project utilizing animated video to explain a complex program