Global-to-local educational content strategy ✔
Process innovation with cost efficiency and quick execution ✔
Cross-functional partnership and stakeholder influence ✔
Process innovation with cost efficiency and quick execution ✔
Cross-functional partnership and stakeholder influence ✔
✔ Secured animator resource through global collaboration
✔ Scalable, multi-language production for EU markets
✔ Scalable, multi-language production for EU markets
Context:
The Amazon Delivery Service Partner (DSP) program offers individuals a route to run their own delivery businesses under the Amazon brand. However, prospective partners often spent an average of 4 months researching before applying, due to reliance on dense, text-heavy information on the program website.
The Challenge:
The website was the single information source and lacked engaging, easily digestible content. The goal: reduce research time, improve comprehension, and scale resources efficiently across EMEA markets.
My Role & Solution
I spearheaded an animated educational campaign to transform the DSP onboarding experience:
- Strategic content leadership: Identified animated video as the highest-impact format for explaining complex concepts quickly and memorably.
- Global resource negotiation: Built trust and alignment with colleagues in North America to mobilise an animator from another team—saving EU budget while accelerating output.
- Scalability & localisation: Developed animations that could be easily adapted into multiple languages and reused across markets.
- Cross-functional delivery: Coordinated content with legal, brand, and regional leads to align messaging and ensure global vision with local relevance.
- Strategic content leadership: Identified animated video as the highest-impact format for explaining complex concepts quickly and memorably.
- Global resource negotiation: Built trust and alignment with colleagues in North America to mobilise an animator from another team—saving EU budget while accelerating output.
- Scalability & localisation: Developed animations that could be easily adapted into multiple languages and reused across markets.
- Cross-functional delivery: Coordinated content with legal, brand, and regional leads to align messaging and ensure global vision with local relevance.
Impact
- Reduced average DSP research time from 4 months to 1 month.
- Drove the highest engagement and subscription rates for DSP content on YouTube.
- Delivered multilingual animated videos that functioned as scalable educational assets across Europe.
- Showcased leadership in resourcefulness, collaboration, and strategic storytelling.
- Drove the highest engagement and subscription rates for DSP content on YouTube.
- Delivered multilingual animated videos that functioned as scalable educational assets across Europe.
- Showcased leadership in resourcefulness, collaboration, and strategic storytelling.
