Built strong relationships with DSP partners to secure buy-in ✔
Positioned partners as brand ambassadors & local influencers ✔
On-set presence to guide storytelling and build trust ✔
Positioned partners as brand ambassadors & local influencers ✔
On-set presence to guide storytelling and build trust ✔
✔ Cross-functional coordination (BDMs, Agency, PR, Legal, Ops)
✔ Negotiated agency deal (–£20k) for multi-format content
✔ End-to-end leadership: from partner sourcing to campaign launch
✔ Negotiated agency deal (–£20k) for multi-format content
✔ End-to-end leadership: from partner sourcing to campaign launch
Context:
Amazon’s DSP program empowers individuals to run their own delivery businesses. However, the website featured only two outdated testimonials that lacked diversity, relatability, and local resonance. Research showed prospective applicants wanted to hear from real partners they could trust.
The Challenge:
The program needed authentic, engaging ambassador stories that reflected the diversity of DSP partners and inspired confidence among applicants across Europe. Content also had to be cost-efficient, scalable, and culturally relevant.
My Role & Solution
I led a pan-European campaign to transform DSP partners into brand ambassadors:
- Built relationships with DSP partners to gain trust and secure authentic buy-in — from early story development to being present on set to support them through filming.
- Collaborated with partners who already had strong online followings, treating them like influencers and amplifying their reach.
- Negotiated with the agency to capture video, photography, and written testimonials in one streamlined production — delivering 3x more content while saving ~£20k.
- Directed on-set storytelling to ensure the right tone, relatability, and authenticity.
- Managed cross-functional stakeholders across Business Development, Legal, PR, and Operations to deliver smoothly under tight timelines.
I led a pan-European campaign to transform DSP partners into brand ambassadors:
- Built relationships with DSP partners to gain trust and secure authentic buy-in — from early story development to being present on set to support them through filming.
- Collaborated with partners who already had strong online followings, treating them like influencers and amplifying their reach.
- Negotiated with the agency to capture video, photography, and written testimonials in one streamlined production — delivering 3x more content while saving ~£20k.
- Directed on-set storytelling to ensure the right tone, relatability, and authenticity.
- Managed cross-functional stakeholders across Business Development, Legal, PR, and Operations to deliver smoothly under tight timelines.
Impact
Created a scalable library of authentic ambassador content (video, blog, photo) across five EU markets.
- Strengthened brand trust by showcasing real, relatable human stories.
- Increased gender diversity and inclusivity in storytelling.
- Demonstrated leadership in relationship building, influencer-style partnerships, creative direction, and cross-functional alignment.
- Strengthened brand trust by showcasing real, relatable human stories.
- Increased gender diversity and inclusivity in storytelling.
- Demonstrated leadership in relationship building, influencer-style partnerships, creative direction, and cross-functional alignment.
