Strategic creative leadership across branding and content ✔
Cross-functional stakeholder alignment ✔
Agile virtual execution and virtual creative direction ✔
Cross-functional stakeholder alignment ✔
Agile virtual execution and virtual creative direction ✔
✔ Negotiation with new agency partner
✔ Strategic content planning for scalable, multi-channel use
✔ End-to-end ownership from concept to delivery
✔ Strategic content planning for scalable, multi-channel use
✔ End-to-end ownership from concept to delivery
Context:
Capital One (EMEA) operates in the UK credit card market. A brand refresh had introduced a playful tone, but the existing photography was misaligned and lacked emotional resonance.
Challenge:
The photography bank was outdated, visually uninspiring, and misaligned with the new tone. Yet the photoshoot had to happen during COVID lockdown — meaning traditional in-person production wasn’t feasible.
My Role & Solution:
I orchestrated the entire initiative remotely:
- Negotiated with a new creative agency to secure a stronger partner fit and better commercial terms, ensuring both quality and value.
- Directed the creative vision virtually during lockdown, ensuring playful, authentic, and human brand storytelling came through.
- Coordinated with internal teams—Legal, PR, Health & Safety—to greenlight production.
- Planned for scalability by designing imagery versatile enough for multiple formats (portrait/landscape) and channels (social, digital, print).
- Negotiated with a new creative agency to secure a stronger partner fit and better commercial terms, ensuring both quality and value.
- Directed the creative vision virtually during lockdown, ensuring playful, authentic, and human brand storytelling came through.
- Coordinated with internal teams—Legal, PR, Health & Safety—to greenlight production.
- Planned for scalability by designing imagery versatile enough for multiple formats (portrait/landscape) and channels (social, digital, print).
Impact & Takeaway:
- Delivered a modern, on-brand visual library under extreme logistical constraints.
- Enabled consistent, emotionally resonant visual storytelling across campaigns and platforms.
- Demonstrated leadership in navigating complex workflows and driving creative excellence under pressure.
- Enabled consistent, emotionally resonant visual storytelling across campaigns and platforms.
- Demonstrated leadership in navigating complex workflows and driving creative excellence under pressure.
