Problem solving ✔
Virtual project management ✔
Stakeholder management ✔
Virtual project management ✔
Stakeholder management ✔
✔ Budgeting and finances
✔ Branding and design
✔ Longterm content strategy
✔ Branding and design
✔ Longterm content strategy
Context:
Capital One (EMEA) is an American bank that only specialises in credit cards in the UK.
Problem:
New brand launch for Capital One UK came with a playful tone of voice, and look and feel, but our existing photography did not match our new brand. It was outdated, flat, and not reflective of the direction we were going in as a brand.
Solution:
Though we had planned for this photoshoot before the pandemic, the shoot dates were after the pandemic had started. We were in our first lockdown, and at first it was a challenge to work around restrictions to get this done. I worked closely with internal teams for health and safety, as well as PR and Legal to ensure we were able to proceed. I was only able to direct the photoshoot virtually, managed the creative agency and worked with the photographer to deliver the photography below.
As part of a larger initiative I was driving with our rebrand, I wanted to focus on a diverse way to showcase our singular product (the credit card) in playful and real moments, in formats that could be used digitally, printed, landscape and portrait.
