Created an original consumer game concept from scratch ✔
Developed the visual identity, characters and illustration system ✔
Designed a modular card system where outfits work across multiple characters ✔
Developed the visual identity, characters and illustration system ✔
Designed a modular card system where outfits work across multiple characters ✔
✔ Balanced visual personality with clear, intuitive gameplay
✔ Took the concept through design, prototyping and playtesting
✔ Customer research and playtesting
✔ Took the concept through design, prototyping and playtesting
✔ Customer research and playtesting
Context:
Silly Suits is an original card game I created around a simple idea: match silly animals in silly outfits. The game combines character-led illustration with fast, accessible gameplay, with players collecting matching outfit pieces while using action cards to disrupt each other.
The Challenge:
The visual system needed to feel playful and chaotic, while still making the game immediately understandable. With multiple animals, habitats, outfits and card types, every combination needed to feel unique while still clearly belonging to the same game.
My Role & Solution
I created the game from the ground up, including the concept, mechanics, visual identity, character design and illustration.
- Developed a cast of original characters with distinct personalities and silhouettes
- Created a modular outfit system that could work consistently across very different characters
- Used colour, typography and environmental patterns to distinguish animal groups while maintaining one visual identity
- Designed action cards with their own personality while keeping gameplay instructions clear and easy to scan
- Iterated both the gameplay and visual system through physical prototypes and playtesting
- Developed a cast of original characters with distinct personalities and silhouettes
- Created a modular outfit system that could work consistently across very different characters
- Used colour, typography and environmental patterns to distinguish animal groups while maintaining one visual identity
- Designed action cards with their own personality while keeping gameplay instructions clear and easy to scan
- Iterated both the gameplay and visual system through physical prototypes and playtesting
Outcome
- Silly Suits developed from an initial idea into a fully playable physical prototype, bringing together illustration, character design, visual identity, systems thinking and product design in one project.
- Currently being playtested across 2 large game companies who are interested in the game
- Currently being playtested across 2 large game companies who are interested in the game
